Female technology experts Lady Geek are on a mission to help women get the most from their smartphone with a weekly online video series about apps.
The Lady Geek App Show aims to break down the cliches of the gadget industry by putting smartphone apps to work in real women’s lives. Each show will showcase the latest and greatest apps for the leading smartphone brands and was devised following YouGov Sixth Sense research- which showed that more smartphones were bought by women than by men in the past six months, but twice as many women have still not downloaded a SINGLE app.
“Women told us they were frustrated with the sheer volume of apps available and struggled to find apps which made a genuine difference to their lives. LadyGeektv.com’s goal is to show how apps can help with every-day tasks so that people can get the most from their smartphone” said Belinda Parmar, Founder of Lady Geek.
LadyGeektv.com will showcase the very-best apps, on all platforms – there’s something for Nokia, Blackberry, Apple and Android customers.
The U.K. market strongly leads in growth of smartphone adoption over the past year and there are more than 11 million smart-phone users in the UK – a growth of 70% according to comscore.
The Lady Geek team will be giving weekly give-aways to participating audience members, including the latest Nokia smartphones such as the X6 and the stylish E72 in white. We will also invite women and men to tell us what their favourite apps are for our app wall of fame.
The show will be hosted here at Lady Geek TV or YouTube you can download our videos directly from the Ovi Store https://store.ovi.com/
Belinda@ladygeektv.com (Founder of Lady Geek) is available for interviews.
Additional information
Methodology:
For this survey, Lady Geek in conjunction with YouGov SixthSense ran a survey on YouGov’s monthly Oracle survey, which is sent out to all of YouGov’s 270,000 panel members. The survey was conducted throughout the month of February 2010. A total of 78,835 responses were received. It should be noted that results were not weighted and are not nationally representative.
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